MY JOURNEY

MY CREATIVE PROCESS hasn't been A LINEAR ONE. IT TOOK years for me TO CONSIDER myself A CREATIVE and embrace MY UNIQUE vision.

My creative process hasn’t been a linear one. It’s actually taken years for me to even consider myself a creative. Because I’m not a formally trained fashion designer, I doubted myself.

 

I've always leaned into the creative side of the business, leading Eberjey’s design and visual direction. With my talented team, we give shape to new collections, craft color palettes, design products, work with product development on fabric and fiber innovation, and with the creative team to bring the visuals to  life.

Maintaining the balance between creativity and financial optimization is essential but can be challenging for creatives. One of my biggest learnings has been mastering the delicate equilibrium of design, practicality and financial viability.

SEE ALI IN THE PRESS

THE ART OF EMBRACING YOUR SOFTER SIDE

THE MAKING OF MY CREATIVE PROCESS

BEHIND THE SCENES

As children, we all have our special place where our imagination runs wild, our dreams take flight, and our hearts find solace. In those realms of make-believe, we become explorers, adventurers, and dream-weavers, embracing the boundless wonders that lie within. These sacred spaces, tucked away in the corners of our minds, hold the key to unlocking the true essence of who we are and who we are meant to become.

For me, that place was my closet - a sanctuary where creativity came to life and dreams decorated my walls. Surrounded by photographs of my early life in El Salvador, fashion magazine tear sheets, letters, books, and treasured family mementos, I let my creativity run wild.

I slipped into my cozy pajamas, closed the door behind me and spent hours writing and doodling in my journals. This is where I first found a deep appreciation for pajamas and their warm embrace, offering me a sense of security, comfort and love.

My fascination with sleepwear began around age nine when I discovered my mother’s meticulously curated collection of exquisite European nightgowns and lingerie. Playing dress up in her silk embroidered nightdresses and glamorous robes became my favorite pastime.

I became so obsessed with sleepwear that I asked for it for every birthday. I began collecting pajamas which I would then transform into pieces uniquely my own. With the skilled hands of a trusted seamstress, Graciela, those pajamas became a canvas for my creativity, reimagined and fitting perfectly, just for me.

Rooted deeply in my Latin American heritage, my mother and grandmother introduced me to the language of beautiful sleepwear. Wearing their elegantly coordinated three-piece sets- nightgown, robe and slippers- my mother and grandmother celebrated the essence of special occasions and the beauty of the everyday, creating a poignant narrative of memories and emotions that would thoroughly shape my journey.

NEXT

BACK

Running warm baths for me and laying out fresh, crisp pairs of pajamas was my mother’s cherished tradition, echoing a ritual her own mother had handed to her. It was in those small but significant moments that I learned the importance of comfort, beauty, and the intimate connection between clothing and our sense of self.

My cherished memories, the deep love for my family, and the profound connection to the comfort of pajamas are the threads that have created the fabric of my life's work.

They inspire me every day to embrace creativity and authenticity.

Now, through books and creativity workshops, I will focus on sharing the journey of how I gave shape to my entrepreneurial dreams and hopefully inspire others to bring their own creative ideas and projects to life.

NEXT

BACK

As I ventured off to university with my treasured pajamas in tow, I was dismayed to discover that nobody else cared for pretty pjs. But that disappointment revealed the opportunity and there, in my dorm room, I had my AHA moment: I would create a line of beautiful sleepwear that allowed women to feel authentically themselves.

After graduation, instead of pursuing pjs, I followed the bandwagon to Wall Street, putting my pajama dream on hold. But the striving for conventional success quickly left me unfulfilled.

My soul yearned for authenticity and creativity, urging me to embark on a new path- one that truly ignited my heart.

After years of dreaming about entrepreneurship and pajamas, my business partner, Mariela Rovito, and I gave birth to Eberjey - a sleepwear brand that celebrated comfort, beauty, and confidence, reflecting the very essence of my passions.

BACK

ABOUT ALI

ABOUT ALI

As children, we all have our special place where our imagination runs wild, our dreams take flight, and our hearts find solace. In those realms of make-believe, we become explorers, adventurers, and dream-weavers, embracing the boundless wonders that lie within.

NEXT

These sacred spaces, tucked away in the corners of our minds, hold the key to unlocking the true essence of who we are and who we are meant to become.

I slipped into my cozy pajamas, closed the door behind me and spent hours writing and doodling in my journals. This is where I first found a deep appreciation for pajamas and their warm embrace, offering me a sense of security, comfort and love.

For me, that place was my closet - a sanctuary where creativity came to life and dreams decorated my walls. Surrounded by photographs of my early life in El Salvador, fashion magazine tear sheets, letters, books, and treasured family mementos, I let my creativity run wild.


NEXT

BACK

I became so obsessed with sleepwear that I asked for it for every birthday. I began collecting pajamas which I would then transform into pieces uniquely my own. 

My fascination with sleepwear began around age nine when I discovered my mother’s meticulously curated collection of exquisite European nightgowns and lingerie. 

NEXT

BACK

Playing dress up in her silk embroidered nightdresses and glamorous robes became my favorite pastime.

With the skilled hands of a trusted seamstress, Graciela, those pajamas became a canvas for my creativity, reimagined and fitting perfectly, just for me.
Rooted deeply in my Latin American heritage, my mother and grandmother introduced me to the language of beautiful sleepwear.

Wearing their elegantly coordinated three-piece sets- nightgown, robe and slippers- my mother and grandmother celebrated the essence of special occasions and the beauty of the everyday, creating a poignant narrative of memories and emotions that would thoroughly shape my journey.

NEXT

BACK

Running warm baths for me and laying out fresh, crisp pairs of pajamas was my mother’s cherished tradition, echoing a ritual her own mother had handed to her.

It was in those small but significant moments that I learned the importance of comfort, beauty, and the intimate connection between clothing and our sense of self.

NEXT

BACK

My cherished memories, the deep love for my family, and the profound connection to the comfort of pajamas are the threads that have created the fabric of my life's work.



Now, through books and creativity workshops, I will focus on sharing the journey of how I gave shape to my entrepreneurial dreams and hopefully inspire others to bring their own creative ideas and projects to life.

They inspire me every day to embrace creativity and authenticity.


NEXT

BACK

As I ventured off to university with my treasured pajamas in tow, I was dismayed to discover that nobody else cared for pretty pjs. But that disappointment revealed the opportunity and there, in my dorm room, I had my AHA moment:



After graduation, instead of pursuing pjs, I followed the bandwagon to Wall Street, putting my pajama dream on hold. 


I would create a line of beautiful sleepwear that allowed women to feel authentically themselves.


NEXT

BACK

My soul yearned for authenticity and creativity, urging me to embark on a new path- one that truly ignited my heart.



But the striving for conventional success quickly left me unfulfilled.

After years of dreaming about entrepreneurship and pajamas, my business partner, Mariela Rovito, and I gave birth to Eberjey - a sleepwear brand that celebrated comfort, beauty, and confidence, reflecting the very essence of my passions.

BACK

Timehop Through the Years

MORE ABOUT EBERJEY

Ali and Mariela leave their corporate jobs to launch Eberjey.

Launch our signature French brief and wireless bralettes.

1996

2000

The famous Gisele PJ is born when Ali decides to cut the classic men’s style pajama in a buttery soft rayon jersey fabric. The rest is history.

2003

Eberjey opens its first retail location in Miami.

Named Brand of the Year by an influential industry trade show. Covid hits. Pivot business to a DTC model..

Refocus the business, rebrand, launch washable silk, introduce men’s and family pj’s, business grows exponentially.

2012

2020

2021 - 2024

GET CREATIVE TIPS

After 26 years of crafting my creative path at Eberjey, I have decided to bring a new, special passion project to life, Casa Inez.

Casa Inez is a virtual space dedicated to sharing different aspects of my creativity, from food, to table settings, to fashion, flowers, clean beauty, toxin-free products, and the art of repurposing items in our closets. I share ideas, inspiration, and tips for expressing creativity in everyday life.

Creative Mind

Behind Her

KNOW MORE

Something powerful happens when you mentor young girls and harness their innate creative power. They grow in confidence and determination and develop the resilience required to realize their potential. My goal is to nurture and guide young creatives on their path towards realizing their creative dreams.

DREAM STUDIO and GIVING BACK

Mentoring Young Creatives

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